I almost fell off the treadmill yesterday when I saw one of the new ads “explaining” how “corn sugar” is “fine in moderation”.
Yep, that’s right, the Corn Refiners Association is working hard to give High-Fructose Corn Syrup a makeover, including working to change the name to the much friendlier Corn Sugar. Sounds natural and oh-so-harmless, no?
If the F.D.A. lets this change go through than we will start seeing HFCS replaced with Corn Sugar on food labels in the next two years. In the meantime, the Corn Refiners have to settle for ads like the one I saw, and there are dozens like them, promoting buying and consuming products with
HFCS Corn Sugar because it is “natural and the same as sugar”.
News Flash: It is highly processed in a lab. Since when is a lab a natural environment?
News Flash: Table sugar is crap too and now is not the time to be promoting sugar consumption in the country.
News Flash: HFCS contains high levels of mercury. Yuck.
I am not interested in debating the difference between sugar and HFCS, which is what the ads focus on. The real issue here is the gross OVER-CONSUMPTION of sugars and the processed food they are found in. I fear that when most people hear “same as sugar” and “ok in moderation” they actually hear a license to overeat over-processed, high sugar, high fat JUNK food. The Corn Sugar campaign has made “fine in moderation” their motto without giving any hint as to what counts as a moderate amount of this genetically modified, made-in-a-lab, substance.
Although I hate to give the makers of this shit another hit, here is one of their ads and a great spoof that clears up some of the…claims?
High-Fructose Corn Syrup by any other name is still crap.
BOTTOM LINE I may be preaching to the choir here but if you agree with me on this one than put your money where your mouth is and stop buying products with HFCS/Corn Sugar. Stop buying “food” with ingredients that were made in a lab. Tell your friends. Become a food renegade!
Have a (naturally) sweet day! 🙂
That is so strange!
I think they must call it “corn sugar” to make it sound
more like a healthy vegetable product. Crazy food/marketing
companies. The sad thing is that the majoirity of people will
probably buy into it.
It is amazing what money does to people! Make money and make our children fat and sick. I work in healthcare and I actually had a mom tell me that she gives her son Slim Jim’s instead of chips cuz they are not junk food!! Big industries take advantage of the uneducated so they can make money!
I agree! I’ve seen several of those commercials lately, and I always seem to scream back at the TV at them (what? I’m not weird!).
The line that gets me is “Your body can’t tell the difference… Sugar is sugar”. Which I wholeheartedly DISAGREE with. MY body CAN tell the difference, thank you very much.
I moved to England for a couple of years in 2000, and that was really the first time I was exposed to foods without HFCS. What a revelation it was. Even the processed food and soda use real sugar there. At the time I was a vegetarian and eating all kinds of the “fake meat” and other pitfalls that Veggies tend to fall into, but even so, I felt so much better living there, than I ever had here in the States. (Thankfully I’ve learned a lot since then, and now wouldn’t touch the “fake meats” with 10 foot pole).
However, HFCS as “Corn Sugar”? Puhleeeze. No thanks.
what pisses me off most about that commercial is when the woman says “your body can’t tell the difference”
I’ve seen these ads and felt the same way! As an endurance athlete who relied on Gatorade for years, I was dismayed when I realized it contains HFCS (G2 does not). Gatorade’s working on changing their formula, but it’s amazing how many athltetes consume huge amounts of HFCS as their fuel source during training. I’m still struggling to find another liquid carbohydrate source that “works” for me as well as Gatorade. I really do wonder if my body got addicted to the HFCS?
dana @ my little celebration
I’m with ya, Faith : )
Very well said! I couldn’t agree with you more. It is so frustrating that people are so ready to believe ads they read in a magazine. Even worse is the deception by the big companies that process this garbage.
Another member of the choir here. I try to live by the 90 percent rule: If I make good choices 90 percent of the time, my body will forgive me my occasional indulgences, which include both sugar and HFCS – OCCASIONALLY. But a marketing campaign to change the name and perception of HFCS to something friendlier sounding is just crap. And it goes to show just how little the corn industry PR people think of consumers.
Check it out: hilarious spoof on “Corn Sugar”. Blech!