Let’s Get GOOD

Please take one minute and fifty seven seconds to watch this clip of Seventh Generation CEO Jeffery Hollander explaining the difference between a product/company being “less bad” and “good”. 

Here, here Mr. Hollander.  Here, here.

If you are reading this on Tuesday, February 7th, than I am probably in transit home from Portland Oregon.  I’ll post pics and tell you about my trip tomorrow!